About Us

Founded in 1998 by the father and son team of John & Richard Birchwood, hence the J & R Sports name, we have nearly 100 years combined experience of supplying the extreme sports, sports, specialist and toy trade.

J & R Sports is one of the UK’s leading extreme sports distributors; distributing the most comprehensive portfolio of brands of any distributor and we are consistently working to add to our fantastic portfolio every year. Over the years our retail partners have expected J & R Sports to supply the best products and service of any distributor in our market sector and each year is no exception.

As a company we pride ourselves not only on the excellent one to one relationship we have with our retail partners, but also on the service levels we provide in terms of same day despatch, after sales service along with the quality and depth of the products and brands we have in our portfolio. If you are considering J & R Sports for the first time, we are here to help with a dedicated and experienced sales team that can advise on quantity and range of products you should try for initial orders to get you started with us. We will never try to oversell you anything! We remain committed to supporting and working with independent retailers to increase both sales and margins.

Over the last 27 years J & R Sports has introduced many exciting and sales busting brands to the UK and Irish markets, creating market demands in product sectors that have never been seen before and this is part of our main focus. We are always looking to add to and improve our current portfolio, but will not add brands for the sake of it. We add brands to enhance our current range and do not collect brands preferring to work hard with the brands we represent and create a market demand for them. Our TimeLine will prove this and show some of the products we have helped make into market leaders in their category over the years.

When we started J & R Sports we concentrated on the development of our own brands but after a short time we began adding a number of other brands to our portfolio. These brand additions were as a result of customer recommendations and since then it has been a constant drive of J & R Sports to continue to add the best brands in each product sector to our portfolio. The impressive list of brands now available includes JD Bug, the original scooter brand and where the folding scooter phenomenon first started in 1999. Loaded Longboards were added to our portfolio way back in 2005 and, whilst an emerging brand in the longboard market, we knew that this brand had real potential for growth. Sure enough Loaded is now regarded as probably the finest longboard manufacturer in the world. Loaded boards are an absolute pleasure to ride and following on from their early creations, the boards they have produced in the last few years have developed a real following in the longboard market, with the Dervish introduced in 2007 becoming the board of choice that everyone wanted.

Many more brands were added to our portfolio over the years and as you browse our extensive trade site you will see details of some of the world’s top brands including Madd Gear Action Sports, Riedell Skates, Bones Bearings, Paris Trucks, SEBA, FR Skates, Moxi, Orangatang, Roller Derby, S1 Helmets, RollerBones amongst those that we are proud to represent in the UK.

In 2003 due to the ever changing trends in high street retail and the progression of internet sales we introduced our Direct Despatch (DD) Service. Through the trusted partnerships we have developed with the most reliable parcel carriers, we aim to despatch all orders received before 3.00pm on a next day delivery service. As the internet is an increasing market for retailers, whether as an E-Tailer selling only via the internet or if you are using the internet to boost the sales from your store, we have put into place many procedures that will assist you in not only selling our products over the internet but also getting them delivered quickly and efficiently.

It is said that actions speak louder than words and with J & R Sports this is emphasised by the brands and products in our portfolio which confirms that our philosophy IS to be the leader in our field and not to follow.

Try J & R Sports, you will be pleased with the service and quality of product you receive.

To all of our retailer partners, both past and present, thank you for your continued support.