Privacy Policy

This Privacy Policy comes into effect on 24 May 2018 and replaces any previous Policy

J & R Sports Limited respects your privacy and is 100% committed to protecting the personal data of its customers and site visitors. Your privacy is our priority. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with data protection laws.

This Privacy Policy aims to set out how we collect, process and protect your personal data thorough your use of this website and also about your privacy rights

  • Important information about this Policy
  • What personal data do we collect
  • How/when we collect your data
  • How we use your personal data
  • How we share your personal data
  • How we keep your data safe
  • How long we keep your information for
  • Your Rights
  • Marketing

Important information about this Policy

It is important that you read this Privacy Policy so that you are fully aware of how and why we are using your data. We may need to update this Privacy Policy from time to time by updating this page so please check back regularly to be sure you’re happy with the changes.

By using this site you authorise J & R Sports Limited to collect, record, organise, store, use and or transfer your personal data according to this Privacy Policy

This website is not for children and we do not knowingly collect data relating to children.

J & R Sports Limited is the controller and responsible for your personal data. If you have any questions in relation to this Privacy Policy including any requests to exercise your legal rights please contact us via our Contact Page.

What personal data do we collect

We consider that all information that could identify you directly or indirectly is “personal information”

  • Identity data which includes your first name and last name
  • Contact data which includes your address, telephone number and email address
  • Financial data which includes your payment card details that you have provided to us to pay for an order/invoice
  • Transaction data which includes details about the payments from you and the purchases and orders made by you
  • Technical data in particular details about the device(s) you use to access our website including your IP address and how your device navigates through our website
  • Marketing and Communications data includes your preferences in receiving marketing from us and your communication preferences.

How/When we collect your data

We use different methods to collect data from and about you including through

  • Direct Interactions. You may give us your Identity data, Contact data, Financial data, Transaction data and Marketing and Communications data by filling in forms on our site or by corresponding with us by post, email, phone or otherwise. This includes personal data you provide when you:
  • Complete our online trade registration form
  • Contact us directly to open an account
  • Complete an Application Form for Credit Facilities
  • Subscribe to our newsletters
  • Share content on social networks such as Instagram, Facebook or Twitter
  • Automated Interactions. When you interact with us through the Site, we may receive and store certain information such as an IP address and your activities within the Site.

How we use your personal data

The main purposes for which we use your personal information are

  • For the performance of our contract with you
  • To register you as a new customer
  • To process and deliver your order
  • Take payment for your order
  • To provide you with customer support
  • For our legitimate business interests
  • To respond to any queries or enquires you have about our products
  • To undertake any marketing
  • To collect and recover money owed to us in respect of goods supplied to you under the contract
  • To notify you in relation to our legal obligations and documents including changes to our privacy policy
  • To administer and protect our business and this website

How we share your personal data

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this Privacy Policy

  • Companies whose brands we distribute so that you appear on their list of approved stockists
  • Companies that help us get your orders to you such as our payment service provider and delivery companies
  • We use a third-party provider, MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see Mailchimp's Privacy Notice. You can unsubscribe to mailings at any time by clicking the unsubscribe link at the bottom of any of our emails or by emailing
  • With third party debt recovery agencies

How we keep your data safe

We are committed to keeping your personal data safe and secure. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, misused, altered or disclosed. We also limit access to your personal data to those employees, agents or other third parties who have a business need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality. You will, however, accept that the transmission of data over the internet is inherently insecure and accordingly we cannot guarantee the security of any information you send to us.

How long we keep your information for

We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. The time period we keep your information for will differ depending on the nature of the personal data and what we do with it. It is a legal obligation for us to keep all accounting records in relation to the contract between both parties for a period of 7 years. In some circumstances you can ask us to delete your data. For further details see Your Rights below.

Your rights

Under data protection laws in the European Union and the UK, you have certain rights in relation to your personal information

  • The right to be informed about how we use your personal information (like this Privacy Policy)
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you
  • In certain circumstances, you have the right to ask us to delete your personal information, stop processing it or collecting it
  • In certain circumstances, the right to ask that we transfer any personal information that you have provided to us to another third party of your choice
  • The right to object to some uses of personal data such as direct marketing as outlined in the Marketing section of this policy
  • The right to complain to your data protection regulator. In the UK, this is the Information Commissioner’s Office but in the first instance we would appreciate the chance to deal with any concerns you may have.


If you’ve said we can contact you then we will, from time to time, send marketing messages by email to keep you aware of what we’re up to and new products coming your way. You can stop receiving these messages from us at any time, simply by:

  • Clicking on the ‘Unsubscribe’ link in any email
  • By contacting us via our Contact Page or calling +44 (0)151 523 0500

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question. If you have any questions about this Privacy Policy please contact us

J & R Sports Limited Unit 4 Vesty Business Park Vesty Road Aintree Liverpool L30 1NY