Moxi Skates

"Always make sure that whatever you choose to do in life, be PASSIONATE about what it is that you are doing and happiness will always fall at your feet"

An inspirational quote from Estro-Jen (real name Michelle Steilen), creator of Moxi Roller Skates whose idea behind Moxi Skates was to "revitalise classics for women on a roll!". Ordinarily roller skates for women have usually been white or tan, and black for the guys, but have now been revamped into five eye-catching designs and put "fashion on wheels by putting a colourful spin on a fun American pastime."

Estro was a marketing professional, turned roller derby addict who was inspired to use what she knew to see to it that roller skating never went away again. While roller derby captured all of the aggressive-typed women, Estro’s mission was to harness the acceptance of all women with a desire to be on wheels and look cute while exercising! And that is when Moxi Roller Skates (the brand) was created.


Whether you are considering the difference between the Beach Bunny and the Lolly or the Panther vs the Jack, this video will help you find the perfect Moxi Roller Skate for you. Watch as Estro Jen walks you through the step by step progression of the entire Moxi Roller Skates timeline, as they explain why each model has its purpose to the always evolving activity of roller skating.